Rigging and flooring ordered
The rigging and flooring for the fit-out are on order. Progress photos should be up here in a couple of weeks.
Permits, trades, equipment, coaches — every step of building Highmark, posted as it happens.
The rigging and flooring for the fit-out are on order. Progress photos should be up here in a couple of weeks.
We’ve made great progress on coach recruitment. More to share soon. If you coach, or know someone who belongs on this floor, there’s still time to reach us at info@highmark.fit.
We drew ten winners from the registration list on October 1st. Winners, check your inbox. And thanks to everyone who signed up — you’re the start of this community.
Fair question. We’re incorporated — Highmark Training Co. Ltd. is a real company now — and the building permit and business licence applications are in. Behind those, months with engineers reworking a space that was never drawn for people training hard: how the floor takes a loaded barbell, how the air moves, how sound carries. The layout shifted too. Change rooms and showers now open onto the social space instead of away from it, because what happens either side of the workout is half of why people stay. What’s left sits with people who aren’t us. We’re considering writing a book. Opening A Gym 101, Chapter One: build a schedule, then double it. Which is our long way of saying we are, unfortunately, now trending to a November opening.
We’ve started reaching out to coaches. If you coach, or you know someone who belongs on this floor, and we haven’t reached you yet — email us at info@highmark.fit. We’d rather hear from you than miss you.
We’re leaning towards Wodify to run memberships, scheduling and bookings, and Mayhem for programming. Both were chosen because they make the coaching better, not because they make the admin easier.
We’re lining up trades now so crews can start the day the permit lands instead of scrambling afterwards. Quotes in, sequencing sorted, everyone on standby. This is the part where it stops being drawings.
Our building permit application went in mid-August. Nothing gets built until it is in hand — it is the gate everything else waits behind, and the one thing on this page that is not ours to hurry.
Shirts, hats, quarter-zips — and socks. Designing the kit has been the most fun we’ve had on this whole project, and the socks caused the longest debate of any decision we’ve made. Worth every minute. The socks are Friday Sock Co, a Calgary company, but made in Italy — same as our equipment, which also comes from a Calgary company, Bells of Steel. Soon you’ll be able to buy it all from the app. Ten pairs went to winners drawn from the registration list on October 1st. Not on the list yet? Click here to register.
The full equipment package is locked in and out for pricing. We took our time on this one — gear we actually want to train on, built to hold up under daily use, and enough of it that everyone trains at once, on their own setup. It comes from Bells of Steel, just up the road in Calgary.
highmark.fit went live and registration opened — the first real look at the two tracks, the capped class model, and what we’re building in Seton. The response told us we weren’t the only ones who wanted this, and that the appetite leans heavier toward GOAT. The list has grown every week since.
The vision came first — two tracks, capped classes, coaching that actually coaches. The brand followed it, not the other way round. GOAT and ENGINE gave Highmark its shape; the Rocky Mountain goat, the navy and the red gave it a face. And the line we keep coming back to: Show up. Find your limit. Exceed it. Built with @niceoneyyc and @specialforcescreative. More on the thinking behind it.
We walked the Seton bay with our architect and laid out ten training stations under nearly fifteen feet of ceiling. Designed from the floor up around GOAT and ENGINE — not a standard gym plan with a rig dropped into it.
More as it happens. Follow along on Instagram, or register your interest to get updates by email.